Hi, I’m Rachel—Creative Director and system-obsessed designer. For the last decade, I’ve led creative for national retail brands, shaping everything from packaging and PDP content to large-scale photo direction and brand identity. I love building visuals that work everywhere: on the shelf, on the screen, and across entire product lines.

My sweet spot is where strategy, design, and customer experience connect. I’ve directed thousands of assets for Walmart and Sam’s Club—from concept to production—while still staying hands-on with digital design and website builds. Take a look around to see how I bring big ideas to life through thoughtful systems and strong execution.